Getting Started with Postal Bulk MailPreparing and Submitting Your MailingIs it a Postcard, Letter, Flat or Parcel?Marketing Mail (Bulk Mail)Presorted First ClassPeriodical ClassBound Printed MatterBulk Rate ParcelsBarcoding and CASS CertificationUsing a Mail Merge to Print Barcodes"Move Update" (NCOA) Requirement
Can Bulk Mail be Personalized?
We all know that Marketing Mail bulk mail can't include personalized information, right? Wrong!
Well, of course, you can include the recipient's name and mailing address in the letter.
But, under certain circumstances you can also include additional information like the amount of a previous donation, or a subscription expiration date, and still use send the letter as Marketing Mail bulk mail.
You can include personalized information if:
the mail piece contains explicit advertising for a product or service for sale or lease, or an explicit solicitation for a donation; and,
all of the personalized information is directly related to the advertising or solicitation; and,
the exclusive reason for inclusion of all of the personalized information is to support the advertising or solicitation in the mail piece.
Note that the personalized information must have no purpose other than supporting the solicitation.
For example, you can include the amount of a previous donation in a letter asking for another donation, and you can send that by Marketing Mail. But, if you also use the letter as a tax receipt for the previous donation, that's a second purpose unrelated to the solicitation, and it forces the letter to need to go First Class.
Here's a graphic to help explain this:
Well, of course, you can include the recipient's name and mailing address in the letter.
But, under certain circumstances you can also include additional information like the amount of a previous donation, or a subscription expiration date, and still use send the letter as Marketing Mail bulk mail.
You can include personalized information if:
the mail piece contains explicit advertising for a product or service for sale or lease, or an explicit solicitation for a donation; and, all of the personalized information is directly related to the advertising or solicitation; and, the exclusive reason for inclusion of all of the personalized information is to support the advertising or solicitation in the mail piece.Note that the personalized information must have no purpose other than supporting the solicitation.
For example, you can include the amount of a previous donation in a letter asking for another donation, and you can send that by Marketing Mail. But, if you also use the letter as a tax receipt for the previous donation, that's a second purpose unrelated to the solicitation, and it forces the letter to need to go First Class.
Here's a graphic to help explain this:
