Sending Political Campaign Mail at USPS Bulk Postage Rates

Scott HochbergScott Hochberg

Political candidates and campaigns can send mail at the same bulk mail rates that businesses can use. There are a few extra steps that USPS requires to help make sure political mail gets delivered in a timely manner (though bulk mail is always a secondary service, with no particular deadline for delivery).

Postage Saver software makes postal bulk mailing easy

You need to know:

More details, including rates, below:

red dotPolitical mailings using Every Door Direct Mail.
red dotPolitical mailings using Marketing Mail.
red dotSpecial Instructions for Political Mailings.
red dotPostage Rates for Political Mail.

Political Mailings Using "Every Door Direct Mail"

"Every Door Direct Mail" (EDDM) is the cheapest and easiest way to mail to every residential address in an area. The postal carrier simply puts one piece in every mail box on their route (just like grocery ads).

It's simple for you, because you don't have to address the pieces, or even have an address list. And, unlike all other bulk mail, you don't have to sort the mail in any order and no USPS mailing permit is required.

It's cheap for USPS to handle, because they don't have to worry about getting the correct piece to the correct recipient. USPS passes that savings on to you, charging just no more than 19.1¢ per piece for pieces up to 12" x 15". Large pieces like this would cost $1 each to mail if you used regular First Class!

Instead of addressing each piece, you just choose the postal routes where you want your mail delivered. USPS provides a nifty mapping tool to help you find the routes you want to target, and how many pieces are needed for each route.

Then you just take the correct number of pieces to USPS, with each stack of pieces marked by zip and route according to USPS rules. (The stacks are marked, not the individual pieces.)

Unfortunately, EDDM does not work well in every circumstance. Here's why EDDM may not work for your campaign: If you think EDDM will work for you, here's where to get started with Every Door Direct Mail.

What if EDDM won't work for you? Say your district lines don't match up well with the postal routes, or you have to send a letter-size piece, so EDDM won't really work. What then?

In that case, you get the cheapest postage rates by using "Enhanced Carrier Route Marketing Mail". To do that, each piece will need an address, and pieces will need to be sorted in the exact order that the carrier delivers the route.

While there is software that will prepare Enhanced Carrier Route mailings, it's expensive. And you'd have to make sure to keep every piece in the correct order.

Unless you know what you are doing with bulk mail, I'd recommend you use a professional mailing company to prepare mailings to every door if EDDM won't work.

Or, if it's a small mailing (or you're not trying to go to every residence), for a small increase in postage you can use regular Marketing Mail (not Enhanced Carrier Route), which does not require pieces to be sorted in carrier route order.

Keep reading to learn about regular Marketing Mail.

Political Mailings Using USPS Marketing Mail

Marketing Mail is the most popular type of USPS bulk mail. It's what's typically used for targeted political mailings where you don't have many pieces to any one particular postal route.

You'll typically pay less than 30¢ for regular business envelopes or half-sheet cards, and 36¢ - 60¢ for larger pieces. See more rate details below.

Unfortunately, to get these rates, you can't just take your mail to the post office. You have to get a mailing permit, sort your mail into specific trays or sacks the way USPS wants them, and fill out paperwork.

Unless you're mailing to just one zip code, the sorting and postage calculations can get complicated, so to do this in-house, you'll need software like our Postage $aver Pro that will figure all of that out for you. Or, if you'd rather have someone do it for you, try one of these local print/mail shops that use Postage $aver Pro to prepare bulk mail for a small fee.

If you think Marketing Mail will work for you, here are more details on geting started with USPS Marketing Mail.